Marketing, copy and tech always take longer than expected. Give yourself ample time to build, test, and deliver for the upcoming Giving Tuesday.
Below is a basic checklist to make sure you have everything ready to go, well ahead of time.
If you’re looking for some fundraising support during potentially uncertain economic indicators as it relates to fundraising, check out this blog post by Hannah Berger.
Build Out All Content by November 15th
At least 2 weeks before Giving Tuesday, build out all of the content, forms, and marketing to give you ample time to test.
Test Everything Between November 15th and November 28th
Now that you have all of your content ready, it’s time to test everything to make sure the messaging and technical aspects are all correct.
In summary, the biggest takeaway is to build and test as early as possible when getting ready for your Giving Tuesday campaigns. One little typo or misconfiguration in a link can cause frustration for your constituents or possibly a loss in giving. By testing with ample time, you give your entire process from design to tech an opportunity to be vetted and correct to ensure a smooth campaign!